Lincoln MKZ Weight by Year and Configuration

Weight for the Lincoln MKZ changes with cab, bed, drivetrain, engine, and equipment. Recorded curb weight in this dataset is 3,469–3,900 lbs across 14 model years (2007–2020). The figures are the configurations on file, not every factory build.

Quick weight overview

Lincoln MKZ recorded specifications
Specification Value
Curb weight 3,469–3,900 lbs range
GVWR Unavailable
Payload Unavailable
Model years 2007–2020
Configurations 48 recorded

Custom-fit Add-ons

Lincoln MKZ weight by year

Newest model years first. Ranges cover the configurations on file for that year.
Year Curb weight GVWR Payload Details
2020 3,739–3,900 lbs range Unavailable Unavailable View
2019 3,739–3,900 lbs range Unavailable Unavailable View
2018 3,739–3,900 lbs range Unavailable Unavailable View
2017 3,719–3,874 lbs range Unavailable Unavailable View
2016 3,719–3,874 lbs range Unavailable Unavailable View
2015 3,719–3,874 lbs range Unavailable Unavailable View
2014 3,719–3,874 lbs range Unavailable Unavailable View
2013 3,719–3,874 lbs range Unavailable Unavailable View
2012 3,598–3,796 lbs range Unavailable Unavailable View
2011 3,598–3,796 lbs range Unavailable Unavailable View
2010 3,598–3,796 lbs range Unavailable Unavailable View
2009 3,469–3,672 lbs range Unavailable Unavailable View
2008 3,469–3,672 lbs range Unavailable Unavailable View
2007 3,469–3,672 lbs range Unavailable Unavailable View

Lincoln MKZ curb weight history

Each mark is the lowest and highest recorded curb weight for that model year. A single point means those records match. Years without curb weight are omitted, and gaps are not connected.

3,934.483,434.522007: 3,469–3,672 lbs20072008: 3,469–3,672 lbs20082009: 3,469–3,672 lbs20092010: 3,598–3,796 lbs20102011: 3,598–3,796 lbs20112012: 3,598–3,796 lbs20122013: 3,719–3,874 lbs20132014: 3,719–3,874 lbs20142015: 3,719–3,874 lbs20152016: 3,719–3,874 lbs20162017: 3,719–3,874 lbs20172018: 3,739–3,900 lbs20182019: 3,739–3,900 lbs20192020: 3,739–3,900 lbs2020
  • 2020 Lincoln MKZ

    Curb weight 3,739–3,900 lbs range
    Gross vehicle weight rating (GVWR) Unavailable
    Payload Unavailable
    Configurations 4 recorded
    Towing, cargo volume, and fuel tank
    Maximum towing capacity 1,000 lbs
    Maximum cargo capacity 15.40 cu.ft.
    Fuel tank 16.50–18 gal
    4 recorded configurations
    Configuration Engine Drivetrain Curb weight GVWR Payload
    Reserve 4dr All-wheel Drive Sedan 2.0L I-4 all-wheel drive 3,900 lbs Unavailable Unavailable
    Reserve 4dr Front-wheel Drive Sedan 2.0L I-4 front-wheel 3,739 lbs Unavailable Unavailable
    Standard 4dr All-wheel Drive Sedan 2.0L I-4 all-wheel drive 3,900 lbs Unavailable Unavailable
    Standard 4dr Front-wheel Drive Sedan 2.0L I-4 front-wheel 3,739 lbs Unavailable Unavailable
  • 2019 Lincoln MKZ

    Curb weight 3,739–3,900 lbs range
    Gross vehicle weight rating (GVWR) Unavailable
    Payload Unavailable
    Configurations 6 recorded
    Towing, cargo volume, and fuel tank
    Maximum towing capacity 1,000 lbs
    Maximum cargo capacity 15.40 cu.ft.
    Fuel tank 16.50–18 gal
    6 recorded configurations
    Configuration Engine Drivetrain Curb weight GVWR Payload
    Reserve I 4dr All-wheel Drive Sedan 2.0L I-4 all-wheel drive 3,900 lbs Unavailable Unavailable
    Reserve I 4dr Front-wheel Drive Sedan 2.0L I-4 front-wheel 3,739 lbs Unavailable Unavailable
    Reserve II 4dr All-wheel Drive Sedan 2.0L I-4 all-wheel drive 3,900 lbs Unavailable Unavailable
    Reserve II 4dr Front-wheel Drive Sedan 2.0L I-4 front-wheel 3,739 lbs Unavailable Unavailable
    Standard 4dr All-wheel Drive Sedan 2.0L I-4 all-wheel drive 3,900 lbs Unavailable Unavailable
    Standard 4dr Front-wheel Drive Sedan 2.0L I-4 front-wheel 3,739 lbs Unavailable Unavailable
  • 2018 Lincoln MKZ

    Curb weight 3,739–3,900 lbs range
    Gross vehicle weight rating (GVWR) Unavailable
    Payload Unavailable
    Configurations 8 recorded
    Towing, cargo volume, and fuel tank
    Maximum towing capacity 1,000 lbs
    Maximum cargo capacity 15.40 cu.ft.
    Fuel tank 16.50–18 gal
    8 recorded configurations
    Configuration Engine Drivetrain Curb weight GVWR Payload
    Black Label 4dr All-wheel Drive Sedan 2.0L I-4 all-wheel drive 3,900 lbs Unavailable Unavailable
    Black Label 4dr Front-wheel Drive Sedan 2.0L I-4 front-wheel 3,739 lbs Unavailable Unavailable
    Premiere 4dr All-wheel Drive Sedan 2.0L I-4 all-wheel drive 3,900 lbs Unavailable Unavailable
    Premiere 4dr Front-wheel Drive Sedan 2.0L I-4 front-wheel 3,739 lbs Unavailable Unavailable
    Reserve 4dr All-wheel Drive Sedan 2.0L I-4 all-wheel drive 3,900 lbs Unavailable Unavailable
    Reserve 4dr Front-wheel Drive Sedan 2.0L I-4 front-wheel 3,739 lbs Unavailable Unavailable
    Select 4dr All-wheel Drive Sedan 2.0L I-4 all-wheel drive 3,900 lbs Unavailable Unavailable
    Select 4dr Front-wheel Drive Sedan 2.0L I-4 front-wheel 3,739 lbs Unavailable Unavailable
  • 2017 Lincoln MKZ

    Curb weight 3,719–3,874 lbs range
    Gross vehicle weight rating (GVWR) Unavailable
    Payload Unavailable
    Configurations 8 recorded
    Towing, cargo volume, and fuel tank
    Maximum towing capacity 1,000 lbs
    Maximum cargo capacity 15.40 cu.ft.
    Fuel tank 16.50–17.50 gal
    8 recorded configurations
    Configuration Engine Drivetrain Curb weight GVWR Payload
    Black Label 4dr All-wheel Drive Sedan 2.0L I-4 all-wheel drive 3,874 lbs Unavailable Unavailable
    Black Label 4dr Front-wheel Drive Sedan 2.0L I-4 front-wheel 3,719 lbs Unavailable Unavailable
    Premiere 4dr All-wheel Drive Sedan 2.0L I-4 all-wheel drive 3,874 lbs Unavailable Unavailable
    Premiere 4dr Front-wheel Drive Sedan 2.0L I-4 front-wheel 3,719 lbs Unavailable Unavailable
    Reserve 4dr All-wheel Drive Sedan 2.0L I-4 all-wheel drive 3,874 lbs Unavailable Unavailable
    Reserve 4dr Front-wheel Drive Sedan 2.0L I-4 front-wheel 3,719 lbs Unavailable Unavailable
    Select 4dr All-wheel Drive Sedan 2.0L I-4 all-wheel drive 3,874 lbs Unavailable Unavailable
    Select 4dr Front-wheel Drive Sedan 2.0L I-4 front-wheel 3,719 lbs Unavailable Unavailable
  • 2016 Lincoln MKZ

    Curb weight 3,719–3,874 lbs range
    Gross vehicle weight rating (GVWR) Unavailable
    Payload Unavailable
    Configurations 4 recorded
    Towing, cargo volume, and fuel tank
    Maximum towing capacity 1,000 lbs
    Fuel tank 16.50–17.50 gal
    4 recorded configurations
    Configuration Engine Drivetrain Curb weight GVWR Payload
    Base 4dr All-wheel Drive Sedan 2.0L I-4 all wheel 3,874 lbs Unavailable Unavailable
    Base 4dr Front-wheel Drive Sedan 2.0L I-4 front-wheel 3,719 lbs Unavailable Unavailable
    Black Label 4dr All-wheel Drive Sedan 2.0L I-4 all wheel 3,874 lbs Unavailable Unavailable
    Black Label 4dr Front-wheel Drive Sedan 2.0L I-4 front-wheel 3,719 lbs Unavailable Unavailable
  • 2015 Lincoln MKZ

    Curb weight 3,719–3,874 lbs range
    Gross vehicle weight rating (GVWR) Unavailable
    Payload Unavailable
    Configurations 2 recorded
    Towing, cargo volume, and fuel tank
    Maximum towing capacity 1,000 lbs
    Fuel tank 16.50–17.50 gal
    2 recorded configurations
    Configuration Engine Drivetrain Curb weight GVWR Payload
    Base 4dr All-wheel Drive Sedan Unavailable Unavailable 3,874 lbs Unavailable Unavailable
    Base 4dr Front-wheel Drive Sedan Unavailable Unavailable 3,719 lbs Unavailable Unavailable
  • 2014 Lincoln MKZ

    Curb weight 3,719–3,874 lbs range
    Gross vehicle weight rating (GVWR) Unavailable
    Payload Unavailable
    Configurations 2 recorded
    Towing, cargo volume, and fuel tank
    Maximum towing capacity 1,000 lbs
    Fuel tank 16.50–17.50 gal
    2 recorded configurations
    Configuration Engine Drivetrain Curb weight GVWR Payload
    Base 4dr All-wheel Drive Sedan Unavailable Unavailable 3,874 lbs Unavailable Unavailable
    Base 4dr Front-wheel Drive Sedan Unavailable Unavailable 3,719 lbs Unavailable Unavailable
  • 2013 Lincoln MKZ

    Curb weight 3,719–3,874 lbs range
    Gross vehicle weight rating (GVWR) Unavailable
    Payload Unavailable
    Configurations 2 recorded
    Towing, cargo volume, and fuel tank
    Maximum towing capacity 1,000 lbs
    Fuel tank 16.50–17.50 gal
    2 recorded configurations
    Configuration Engine Drivetrain Curb weight GVWR Payload
    Base 4dr All-wheel Drive Sedan Unavailable Unavailable 3,874 lbs Unavailable Unavailable
    Base 4dr Front-wheel Drive Sedan Unavailable Unavailable 3,719 lbs Unavailable Unavailable
  • 2012 Lincoln MKZ

    Curb weight 3,598–3,796 lbs range
    Gross vehicle weight rating (GVWR) Unavailable
    Payload Unavailable
    Configurations 2 recorded
    Towing, cargo volume, and fuel tank
    Maximum towing capacity 1,000 lbs
    Fuel tank 16.50–17.50 gal
    2 recorded configurations
    Configuration Engine Drivetrain Curb weight GVWR Payload
    Base 4dr All-wheel Drive Sedan Unavailable Unavailable 3,796 lbs Unavailable Unavailable
    Base 4dr Front-wheel Drive Sedan Unavailable Unavailable 3,598 lbs Unavailable Unavailable
  • 2011 Lincoln MKZ

    Curb weight 3,598–3,796 lbs range
    Gross vehicle weight rating (GVWR) Unavailable
    Payload Unavailable
    Configurations 2 recorded
    Towing, cargo volume, and fuel tank
    Maximum towing capacity 1,000 lbs
    Fuel tank 16.50–17.50 gal
    2 recorded configurations
    Configuration Engine Drivetrain Curb weight GVWR Payload
    Base 4dr All-wheel Drive Sedan Unavailable Unavailable 3,796 lbs Unavailable Unavailable
    Base 4dr Front-wheel Drive Sedan Unavailable Unavailable 3,598 lbs Unavailable Unavailable
  • 2010 Lincoln MKZ

    Curb weight 3,598–3,796 lbs range
    Gross vehicle weight rating (GVWR) Unavailable
    Payload Unavailable
    Configurations 2 recorded
    Towing, cargo volume, and fuel tank
    Maximum towing capacity 1,000 lbs
    Fuel tank 16.50–17.50 gal
    2 recorded configurations
    Configuration Engine Drivetrain Curb weight GVWR Payload
    Base 4dr All-wheel Drive Sedan Unavailable Unavailable 3,796 lbs Unavailable Unavailable
    Base 4dr Front-wheel Drive Sedan Unavailable Unavailable 3,598 lbs Unavailable Unavailable
  • 2009 Lincoln MKZ

    Curb weight 3,469–3,672 lbs range
    Gross vehicle weight rating (GVWR) Unavailable
    Payload Unavailable
    Configurations 2 recorded
    Towing, cargo volume, and fuel tank
    Maximum towing capacity 1,000 lbs
    Fuel tank 17.50 gal
    2 recorded configurations
    Configuration Engine Drivetrain Curb weight GVWR Payload
    Base 4dr All-wheel Drive Sedan Unavailable Unavailable 3,672 lbs Unavailable Unavailable
    Base 4dr Front-wheel Drive Sedan Unavailable Unavailable 3,469 lbs Unavailable Unavailable
  • 2008 Lincoln MKZ

    Curb weight 3,469–3,672 lbs range
    Gross vehicle weight rating (GVWR) Unavailable
    Payload Unavailable
    Configurations 2 recorded
    Towing, cargo volume, and fuel tank
    Maximum towing capacity 1,000 lbs
    Fuel tank 17.50 gal
    2 recorded configurations
    Configuration Engine Drivetrain Curb weight GVWR Payload
    Base 4dr All-wheel Drive Sedan Unavailable Unavailable 3,672 lbs Unavailable Unavailable
    Base 4dr Front-wheel Drive Sedan Unavailable Unavailable 3,469 lbs Unavailable Unavailable
  • 2007 Lincoln MKZ

    Curb weight 3,469–3,672 lbs range
    Gross vehicle weight rating (GVWR) Unavailable
    Payload Unavailable
    Configurations 2 recorded
    Towing, cargo volume, and fuel tank
    Maximum towing capacity 1,000 lbs
    Fuel tank 17.50 gal
    2 recorded configurations
    Configuration Engine Drivetrain Curb weight GVWR Payload
    Base 4dr All-wheel Drive Sedan Unavailable Unavailable 3,672 lbs Unavailable Unavailable
    Base 4dr Front-wheel Drive Sedan Unavailable Unavailable 3,469 lbs Unavailable Unavailable

Compare Lincoln MKZ weight

An exact difference is shown only when both sides are a single recorded value. Ranges describe different configurations and are not subtracted.

Year A

Year B

Find my exact configuration

Choose a recorded configuration to see the curb weight, GVWR, and payload stored for that record. Values are not mixed from other trims.

Select a configuration, or open a model year above. The configuration name is the recorded trim, cab, bed, and drivetrain title when the source includes them.

How much weight can I carry?

Estimated remaining payload = payload rating − passengers − cargo − accessories − tongue weight. Ratings vary by equipment and configuration. Use the figure on the certification label when this field is empty. A positive result is not proof that driving or towing is safe. GVWR, axle ratings, trailer ratings, and the owner’s manual still apply, and they take precedence over catalog figures.

Enter a payload rating to estimate remaining capacity.

What the weight terms mean

Curb weight

Curb weight is the vehicle weight under the manufacturer measurement definition, without cargo or passengers.

Gross vehicle weight rating (GVWR)

GVWR is the manufacturer maximum permitted loaded vehicle weight.

Payload

Payload is the rated capacity for occupants, cargo, and other loads. It depends on the exact configuration.

Towing capacity

Towing capacity is a trailer weight rating. It is not the same as payload.

Towing hitch

  • Nilight - 50050R 7-Way Trailer Plug Socket Extension Cable 3FT Long 10-14 AWG Double-Prong Copper Terminals/Wires for 7-Blade Trailer Wiring Connector Cord, 2 Years Warranty

    Nilight - 50050R 7-Way Trailer Plug Sock...

    • TRUCK BED EXTENSION: This trailer wiring harness is designed to be an extension of the existing tow wiring of your truck, plugging into a 7-way RV blade socket for connecting 5th wheel wiring or gooseneck...
  • Nilight - 10039W 4 Pin Flat Trailer Wiring Harness Kit 18AWG 25Feet Male 4Feet Female Wishbone-Style Wiring Harness Extension kit for Utility Boat Trailer Lights

    Nilight - 10039W 4 Pin Flat Trailer Wiri...

    • Wire Length: Comes with 18AWG 25ft male and 4ft female connector wire, both with full ground wire for your use. Designed to split at the trailer tongue and run down each side of the trailer...
  • Nilight 4-Way Flat to 7-Way Round RV Blade Trailer Adapter Reverse Plug with mounting Bracket, 2 Years Warranty

    Nilight 4-Way Flat to 7-Way Round RV Bla...

    • This adapter converts 4 way flat vehicle end to 7 way blade trailer end, makes tight connection between vehicle socket and trailer plug, no wiggle-room, no loose fittings. Transfers the power from the vehicle to...
  • Nilight 7-Way to 4-Way Flat Blade Trailer Adapter Waterproof Rugged Nylon Housing 7-pin to 4-pin Trailer Wiring Adapter

    Nilight 7-Way to 4-Way Flat Blade Traile...

    • Rugged Nylon Housing: Excellent water resistance, high temperature resistance, wear resistance and corrosion resistance, extend the life of the product.Fit Type: Universal
    • Strong Fixation: Standard plug internal design with strong fixing, 7-pin can hold the...
  • CURT 12091 Class 2 Trailer Hitch, 1-1/4-Inch Receiver, Compatible with Select Ford Fusion, Lincoln MKZ

    CURT 12091 Class 2 Trailer Hitch, 1-1/4-...

    • DEPENDABLE STRENGTH. With a strong, welded steel build, this class 2 hitch package is rated for 3,500 lbs. gross trailer weight and 350 lbs. tongue weight (limited to lowest-rated towing component)
    • HIGHLY VERSATILE. Add useful,...
  • OxGord All-Weather Rubber Cargo-Liner - Waterproof Trunk Protector/Cover for Rear - Best for Rough Luggage, Dog, Pets, Spills, Car, SUV, Minivan, Truck, Black

    OxGord All-Weather Rubber Cargo-Liner - ...

    • - DIMENSIONS: The trunk liner mat measures 55 inches wide and 43 inches long.
    • - MADE TO FIT: Easily customizable for a huge variety of make and model; cars, trucks, and suvs. The front mats...

Roof rack

  • Rightline Gear Car Top Duffle Bag, 120L, Weatherproof +, Attaches With or Without Roof Rack

    Rightline Gear Car Top Duffle Bag, 120L,...

    • Extra-Large Duffle Bag: Enhance your storage by storing your gear inside this durable bag before securing it to your cargo basket, rear cargo area, hitch rack, roof top, or truck bed
    • Quality Construction: A road...
  • Rightline Gear Range Jr Car Top Carrier, 10 cu ft Sized for Compact Cars, Weatherproof +, Attaches With or Without Roof Rack

    Rightline Gear Range Jr Car Top Carrier,...

    • QUALITY WEATHERPROOF + CONSTRUCTION: UV protected PVC Semi-Coated Mesh XT material, welded seams, and urethane coated zipper with hook-&-loop-close flap provide reinforced protection against rain, snow, heat, heavy winds, and other extreme conditions.
    • 1 YEAR...
  • BAGMATE Military-Grade Waterproof Car Roof Bag - Rooftop Cargo Carrier – 19 Cubic Ft. with 4 Door Hooks, Zipper/Buckle Closure, Extra Strap – Black Roof Bag for Cars with or Without Rack

    BAGMATE Military-Grade Waterproof Car Ro...

    • ALL SET TO GO – Pack for your next adventure with a roof cargo bag from RHINO BAGMATE! Your large, 19 cubic ft. cargo bag keeps everything you need securely out of the way, so...
  • LT Sport 43' Universal Rooftop Basket Cross Bar Mount Cargo Rack Storage Carrier

    LT Sport 43" Universal Rooftop Basket Cr...

    • Item Size 43"L x 38.5"W x 6"H, Direct Mount to Rooftop Cross Bars
    • Packing Included: 1set Steel Roof Cargo Basket
    • Roof Cargo Basket Mounts onto Vehicle's Cross Bars/Roof Racks. Helps Keep Your Belongings In Place.
  • LT Sport 61' Universal Rooftop Basket Cross Bar Mount Cargo Rack Storage Carrier

    LT Sport 61" Universal Rooftop Basket Cr...

    • 61"L x 38.5"W x 6"H Max size (with Extension Basket), 43"L x 38.5"W x 6"H (without extension Basket)
    • Packing Included: 1set Steel Cargo Basket + Extension
    • Roof Cargo Basket Mounts onto Vehicle's Cross Bars/Roof Racks....
  • MPH Production 2Pcs 48' (120cm) Universal Fit Black Adjustable Aluminum Window Frame Roof Rack Rail Cross Bars Utility Cargo Carrier with 3 Pairs of Mounting Clamps (2 Pcs)

    MPH Production 2Pcs 48" (120cm) Universa...

    • Fitment: Universal Fit For Most 4-Door Models Vehicles ( Cars, SUVs, Trucks, etc ) with Naked Roof (**IMPORTANT NOTE: Will not fit vehicles with any types of actual side rails, like integrated side rails, raised...

Bike rack

  • Rightline Gear Range Jr Car Top Carrier, 10 cu ft Sized for Compact Cars, Weatherproof +, Attaches With or Without Roof Rack

    Rightline Gear Range Jr Car Top Carrier,...

    • QUALITY WEATHERPROOF + CONSTRUCTION: UV protected PVC Semi-Coated Mesh XT material, welded seams, and urethane coated zipper with hook-&-loop-close flap provide reinforced protection against rain, snow, heat, heavy winds, and other extreme conditions.
    • 1 YEAR...
  • Car Battery Terminal Connectors, 2 Pcs 4 Way Quick Release Disconnect Car Battery Terminal for SAE/JIS Type A Posts, Compatible With Cars, Vans, Trucks and More

    Car Battery Terminal Connectors, 2 Pcs 4...

    • [4 WAY BATTERY TERMINAL] Made of high-quality brass and steel material which is corrosion resistant with excellent electrical conductivity that can reduce voltage distortion and transmission loss. And it has 4 ports for multiple cable...
  • Nilight - 90028D 4PCS LED Light Bar Horizontal Bar Clamp Mounting Kit Fit on 0.75' 1' 1.25' Bull Bars Roof Racks Roll Cages for ATV UTV and Trucks, 2 Years Warranty

    Nilight - 90028D 4PCS LED Light Bar Hori...

    • Multi-application: The mini bar clamp is designed for a smaller horizontal tube size: 0. 75”, 1”, 1. 25”. It is applicable for roof racks, roll cages, bull bars, handlebars on an ATV, UTV and trucks.
  • BDK Anti-Slip Rooftop Cargo Mat Protective Liner for Roof Cargo Bags - Rubber Grip Non-Adhesive Scratch-Proof Cushioned Layer (RM-001), Cargo Liner

    BDK Anti-Slip Rooftop Cargo Mat Protecti...

    • Non-adhesive grip mat
    • 47" x 37" convenient extra-wide size - fits most cars & SUV's
    • Prevents roof scratches - protects rooftops against friction marks
    • Prevents cargo from sliding - keeps your storage bag in place...
  • LT Sport J Bar Kayak Carrier Rack Canoe Surfboard Universal Car Roof Top Holder

    LT Sport J Bar Kayak Carrier Rack Canoe ...

    • Fitment table for Reference ONLY. Please measure your own roof rack cross bar, before purchase!
    • Packing Included: Set Of Two Heavy-Duty Metal Kayak Rack
    • Kayak Carrier Rack Mounts onto Vehicle's Cross Bars/Roof Racks.
    • Easy Loading...
  • JUSTTOP Universal Cleaning Gel for Car, Detailing Putty Gel Detail Tools Car Interior Cleaner Laptop Cleaner(Blue)

    JUSTTOP Universal Cleaning Gel for Car, ...

    • Safe and Eco-friendly: The car beauty keyboard cleaning gel is made of high quality biodegradable gel material, non-sticky and smells like a light lemon fragrance. It is non-irritating to the skin and is environmentally safe.Cleaning...


Lincoln MKZ specs
Compare

Performance

Engine
0-60 times
Horsepower
Upgrades

Exterior

Wheels
Wheel Interchange
Bulbs
Dimensions
Ground clearance
Upgrades

Interior

Steering wheel
Speakers size
Upgrades

Maintenance

Towing Capacity
Oil Capacity
Wipers size
Fuses
Gas tank size
Battery size
Cargo space
Safety ratings
Complaints
Generations
Upgrades
Manuals
Mpg

Forgive our ad-diction! It's just our funky little way of keeping the lights on. Bear with us!