Marketing Report – Volkswagen

VOLKSWAGEN MARKETING REPORT

Introduction

Volkswagen (abbreviated VW) is a German automobile manufacturer that was founded on the 28th of May 1937. The company was originally founded by the Nazi Trade Union known as the German Labour Front. At the time the majority of cars being manufactured in Germany were luxurious models that were very expensive. Adolf Hitler, the Chancellor of Germany, decided to sponsor the construction of a new state-owned factory that could produce a car that had a price similar to that of a small motorcycle. The factory was built in Wolfsburg in 1938 and the prototype of the first Volkswagen car was designed by Erwin Komenda. Continue reading “Marketing Report – Volkswagen”