Analysis of Bmw’s Competitors

Analysis of BMW’s Competitors

Mercedes-Benz

One of the giants in the luxury automobile industry is Mercedes-Benz, which is firmly established as an independent brand within one of the world¡¦s leading car companies, DaimlerChrysler. According to Mercedes-Benz¡¦s company website, the company sold 224,421 vehicles in the U.S. during 2005. For decades, Mercedes Benz has been known for its prestige brand name and its classy and timeless look. Continue reading “Analysis of Bmw’s Competitors”

Vw in China

VW in China

1. Overview of VW History of the group VW Company was founded in 1937 during the Nazi dictatorship in Germany. In the early 1930s German auto industry was still largely composed of luxury models, and the average German rarely could afford anything more than a motorcycle. In 1933, Adolf Hitler declared his intentions for a state-sponsored “Volkswagen” program (Volkswagen literally means the car of the people). Hitler required a basic vehicle capable of transporting two adults and three children at 100 km/h (62 mph). Continue reading “Vw in China”

Porter five forces

Content
1. Introduction
2. Explanation of the Porter Model
3. Porters five forces Automobile industry
4. Conclusion and weaknesses

1. Introduction
Audi History
It all began with August Horch, one of Germany’s pioneering personalities automobile engineers. He set up business on his own in 1899, establishing Horch & Cie. Motorwagen Werke in Cologne on November 14 of that year. August Horch left the company in 1909 and immediately established a second car company in Zwickau. Because his surname was already in use and was protected by trademark, he chose its Latin translation for the new company. So “horch!” – or “hark” – became “audi!”. Continue reading “Porter five forces”

Audi A6 2012 Marketing Plan

1. EXECUTIVE SUMMARY

Audi is launching the new A6 in the United States in late 2012. This marketing plan is designed to create awareness and impact around the A6 launch also to increase the market share by selling new cars. With this campaign, Audi will focus on affecting the target audience, driving quality user generated content, leveraging social media platforms and having a high impact launch that will generate buzz around “Audi Envy” The creative and media strategy is designed to position A6 as the most modern, innovative and luxury product in the marketplace. Media budget part will provide A6 dominance especially in Q3 around product launch. Continue reading “Audi A6 2012 Marketing Plan”

Strategic Marketing Plan for the Audi A1

Task Two: Marketing Plan
The Marketing Plan is based on the model by The Chartered Institute of

Marketing. 1. Introduction & Mission Statement

Audi is a premium and performance car manufacturer. Our Strategy 2020 provides even clearer focus on our target to become the number one premium brand. With the change in demand from society in the types of cars people wish to drive, we have to adjust the path we are taking to achieve our vision. We can only achieve this if we focus our full and uncompromising attention on the customer. Continue reading “Strategic Marketing Plan for the Audi A1”

Product Life Cycle of an Audi R8

Product Life Cycle of an Audi R8

This first stage is when a product is introduced in to a market known as a product launch; this is also the most expensive stage of the four stages. The first introduction of the Audi R8 was at the Frankfurt Motor Show which was held in Germany. The Frankfurt Motor Show is a show which car lovers attend to see the newest release of cars, the types of people who would attend these events are the people who are interested such as investors, collectors and also affluent people. Continue reading “Product Life Cycle of an Audi R8”

Audi Brief Introduction

July 11, 2000
A brief history of the four rings
Compliled by Matt Daniels from Audi AG press releases

The Audi emblem of the four rings denotes one of Germany’s oldest automobile manufacturers. It symbolizes the merger in 1932 of four previously independent motor vehicle manufacturers: Audi, DKW, Horch and Wanderer. These companies are the foundation stones on which the present-day AUDI AG is built. Continue reading “Audi Brief Introduction”