Swot Analysis Audi

Strong parent backup

Audi operates a subsidiary of Volkswagen. Volkswagen is one of the leading global automotive companies engaged in the development of vehicles and engines, production and sale of passenger cars, commercial vehicles, trucks and buses, and genuine parts business. Volkswagen is the second largest automotive company in the world with a presence in more than 153 countries. In FY2010, the company recorded revenues of E126,875 million ($168,325.1 million). Moreover, Volkswagen was ranked 13th in the Fortune Global 500 list of companies. Audi’s parent company’s strong position gives it significant competitive advantage and helps the company to register higher sales growth in domestic, as well as in international markets. Continue reading “Swot Analysis Audi”

Audi Brand

“We delight customers worldwide”

AUDI designs, engineers, manufactures and distributes automobiles and motorcycles. Audi oversees worldwide operations from its headquarters in Germanyy, Bavaria, Ingolstadt. Audi-branded vehicles are produced in seven production facilities worldwide. Vehicules that are sold as of 2012 are the A1,A2,A3,A4,A5,A6,A7,A8 models ; coupes and SUVs: TT, R8, Q3, Q5, Q7; S(sport) models: S4,S5,S6,S7,S8, TTS; and RS(RennSport/Racing) models. Continue reading “Audi Brand”

Positioning of Audi

Audi for more than eighty years now is trying to achieve to construct the perfect automobile for ultimate driving pleasure. In order to achieving this, the German automaker choose the way of trying to combine all possible competitive features of its competitors in to one car. This becomes visual by having a closer look at the advertisements and the positioning strategies that the four-ringed manufacturer is using. According to a commercial which has been added on You Tube August 2006 Audi combines the advantages of four well known automobile brands in its self. Continue reading “Positioning of Audi”

Audi and Benz

Audi is a manufacturer of exquisite cars ?attractive, sophisticated and technically perfect. Our success stems from creativity, commitment and enthusiasm. The wishes and emotions of our customers are the guiding principle behind our approach. We strive to lead the way with our innovations, and to set new standards which substantiate our brand claim of “Vorsprung durch Technik”. Continue reading “Audi and Benz”

Audi Swot

Audi began Germany in 1932 , it was formed the merger of four different cartaker, In 1969 Volkswagen acquired the business in 2008 Audi delivered more than one million cars to customer. Today the business goes from strength to strength and manufacturers in many parts of the world including India. This is a manufacturer of very high quality cars tend to be highly engineered robust and priced at a premium level. Continue reading “Audi Swot”